Faaster is Funner with Puma at Festival Mall on October 8-9

After activating the fun and experiential features of the FAAS running shoe line through a mall roadshow that traveled from key city to another, Puma lands on its last activation leg to showcase the fun and technological feature of the FAAS shoes.

No less than the Fastest Man in the World, Usain Bolt, who wears FAAS during his training in preparation for the 2012 Summer Olympic Games in London. The brand continues to let its consumers experience these fast products by bringing in the “rasta-fied” race course to Festival Supermall in Alabang on October 8 and 9, 2011. Once again, everyone is invited to try on the challenge by beating the time limit. PUMA is ready to Rock, Flex, and Groove! Let us join and move to the FAAS beat.

The innovative BioRide™ technology featured in the Faas shoes spent years in development.  PUMA took a look at some of the fastest athletes like Usain Bolt, and studied their stride, gait cycle, and overall running skills. There were three proven and consistent skills that were identified as critical to top performance.  PUMA translated these elements into three features—ROCKER, FLEX & GROOVE—that became the cornerstones of the BioRide™ technology and the FAAS shoes.

PUMA FAAS Running collection is available at the following PUMA Stores: Bonifacio High Street, Eastwood  Citywalk 2, Festival Supermall Alabang, Glorietta 4, Greenbelt 5, Newport City Resorts World Pasay,Trinoma, Ayala Center Cebu, Gaisano Mall of Davao, Limketkai Mall Cagayan de Oro and Robinsons Place Bacolod.