Skechers GO Run changes the face of running with its mid-foot strike technology

Here’s a new treat for all runners and athletes out there. One of the best sports shoe companies introduces their newest technologies in running footwear, the Skechers GO Run.  Get more efficient strides, a natural mid-foot strike and more.

Press Release

SKECHERS USA, Inc., a global leader in the footwear industry, recently launched the new Skechers GO Run – a new minimalistic lightweight running shoe line that integrates the revolutionary mid-foot strike technology.

Skechers GO Run’s mid-foot strike technology is designed to enhance the natural running performance of runners by positioning the body for an efficient mid-foot strike, thus, reducing the impact of heel striking.

Heel striking is very common among runners. However, this style of running is not only inefficient, but is also considered dangerous due to the jarring impact it has on the body. With the arrival of Skechers GO Run, runners can feel the big difference because now it is easier to move from heel striking and efficiently transition to mid-foot striking.

And as Skechers GO Run breaks into the fitness market, the growing number of health conscious Filipinos who are into running can benefit from the technological innovations of this new line, particularly the mid-foot strike design.

“This is the most opportune time to expand our market base and introduce a new line of performance running shoes that will enable the body to run naturally and, hopefully, lessen the injuries related to heel striking because of the innovations that we have integrated in Skechers GO Run,” according to Katrina Ong, Marketing Communications Officer.

Skechers GO Run is radically lightweight, weighing just 5.9 ounces. It also flexes and twists responsively, giving the feet freedom to move comfortably.  It also has the Go Impulse sensors for enhanced sensory feedback. Strategically positioned on the outsole of the shoe where the impact points are greatest, Skechers Go Impulse sensors move together and independently to provide sensory feedback to the brain. In turn, this allows runners to feel the pressure and quickly react on the ground.

Introduced in the United States recently, Skechers GO Run received positive reviews not only from hard core runners, but also from the authority on running, Runner’s World Magazine.

Skechers GO Run has also signed up Elite runner and Olympic silver medalist Meb Keflezighi or popularly known in the running world as Meb. More than just being the face of the worldwide campaign, Meb personally took part in the development of the product together with the Skechers Advanced Concepts Team by providing his professional insights through a series of product testing and consultations.

In fact, Meb will be joining the U.S. Team in London after finishing first and setting a new personal record of 2:09:07 at the recent 2012 Houston Trials. Wearing Skechers GOrun racing footwear, Meb surpassed his 2011 New York Marathon time of 2:09:13. Such accomplishment reflects the innovation and superior engineering that went through with the overall design for Skechers GO Run.

For more information on Skechers GO Run, visit www.skechers.com.ph/gorun and like Skechers on Facebook: www.facebook.com/SkechersFitnessPhilippines.