Tales from the Kitchen: Nike Free Video
For Nike, the kitchen is more than just making great food. It’s about innovation. Nike’s Innovation Kitchen has been a source of revolutionary products and technology that made Nike a leading sports brands. From the Waffle Soles to Nike Air , to Flywire and to HyperFuse, Nike never ceases from creating new technologies. Here’s a fun and refreshing story of the birth of Nike Free.
Press Release
Tobie Hatfield is Innovation Director in NIKE’s Innovation Kitchen.
In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.
This is the story of the birth of NIKE FREE.
About The Author
ManokanRunner
Jinoe Gavan is the founder of this award-winning blog Takbo.ph, The Filipino Running Community. Known as ManokanRunner, he is a computer addict on weekdays, a church leader on weekends and a runner in all days of the week. He wants to run and cover as many miles in many places as he could. Read more about his life in the urban jungle with all the distractions and the fun of raising his son in DaddyandtheCity(dot)com.