Honda Philippines, Inc. and Color Manila partnered together to bring the biggest obstacle fun run in the country- the CM Challenge Run 2018. The unique 5-kilometer foot race, which consists of 20 obstacles, was held last June 3 at McKinley West in Taguig.
This is the third time Honda has participated in one of Color Manila’s colorful races this year. The first one was in CM Paradise Run in Clark Pampanga last March 18 and the second was during the CM Paradise Run in Sta. Rosa Laguna last April 8, 2018.
The CM Challenge Run was quite a unique race because runners get to experience fun-filled obstacles, including the inflatable ones, without having to worry about their time or pace. Participants also get the chance to “color” themselves by using colored powders that are thrown into the air during and after the race.
Finishing the race required runners to slide, crawl, hop, skip and even tumble as they make their way through fun and colorful obstacles scattered around the 5K course.
Honda, the number one motorcycle manufacturer in the country, also brought a colorful lineup of the new Honda BeAT into the event grounds. Participants also got to try out the new Honda motorcycle in a free test ride in a nearby course.
“In Honda, we believe in providing the “joy of mobility” to every Filipino, which is why we sponsored Color Manila Paradise Run, the biggest and most colorful concept run in the country and spread the excitement and fun in different cities in the Philippines. Through Color Manila, we can relate to the interests of the millennials through their fun lifestyle,” said Jomel Jerezo, Honda’s General Manager and Department Manager of Motorcycle Business Planning.
The event was cupped off with a lively performance from the local rock band Itchyworms.
Color Manila is the pioneering organizer of colorful and fun concept runs in the Philippines. Founded in 2012, it now offers different running events all over the country such as CM Classic, CM Blacklight, CM Paradise, CM Glitter and CM Challenge.
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