Adidas’ ADIZERO Franchise Dominates Road and Track Races
The ADIZERO franchise’s ground-breaking technology helped elite athletes secure 10 World Championship titles, break two world records, and win half of all World Major Marathons.
Alberto Uncini Manganelli, General Manager / Senior Vice President Running & Credibility Sports at adidas, expresses confidence that the franchise will continue to top the podiums in 2023.
Early 2023 Success for the ADIZERO Series
“2022 was an unprecedented year for the ADIZERO franchise and our athletes. But we never stop; we always believe that we can push ourselves further to develop the best products for our athletes by working alongside them and our ambitious running community and tapping into the latest innovation and technology,” Manganelli said.
“That is why, with the First World Major Marathon on the horizon, we are confident that 2023 will be no different from last year – ADIZERO will be the most winning franchise again,” he added.
The prediction is off to a great start, as Abdesa Tola Adera and Tamirat Tola won the Dubai marathon last month wearing the ADIZERO Adios Pro 3.
Perfect Shoe for Every Runner
Developed over the past 19 years with elite athletes and the running community, the ADIZERO franchise offers shoes for every ambitious runner’s needs. This season, the entire lineup launches with a bold new identity and fresh colorway update, including Solar Red and Coral Fusion.
Race to Win
The race day shoes in the ADIZERO franchise feature record-breaking technology such as LIGHTSTRIKE PRO and Continental™ Rubber outsoles. They include:
ADIZERO Adios Pro 3 – P12,000
Adidas’ ADIZERO hero model that took 2022 by storm, winning three major marathons within the first five months of launching. The ADIOS PRO 3 is built for speed on race day and features adidas’ record-breaking ENERGYRODS 2.0 technology from heel to toe, for harmonious stiffness and energy return
ADIZERO Takumi Sen 9 – P9,500
Adidas’ leading 5-10KM racing shoe, the world-record breaking TAKUMI SEN 9 is for runners looking to dominate speedy, short-distance road races.
ADIZERO Adios 7 – P6,800
Including superlight cushioning and an energy torsion system, the ADIOS 7 is a low-profile, lightweight racing shoe. They are designed for speedy races up to 21KM.
ADIZERO Prime X STRUNG – P16,000
Adidas’ first ever ADIZERO running shoe with a STRUNG upper, the ADIZERO PRIME X STRUNG features innovative technology, including layers of carbon-infused ENERGYRODS and LIGHSTRIKE PRO foam, pushing the boundaries of running into new realms and breaking new ground in next-gen progress.
Train to Race
The training models in the ADIZERO series feature race-day technology such as LIGHTSTRIKE PRO foam and a LIGHSTRIKE EVA midsole frame. They include:
ADIZERO SL – P6,000
Designed to help runners take their training to the next level, the ADIZERO SL represents the democratization of winning – an elite-level running shoe with record-breaking technology at a lower price point.
ADIZERO Boston 11 – P8,000
A versatile everyday training shoe, the BOSTON 11 is built to emulate that race-day feeling in daily fast training runs. It features glass fiber ENERGYRODS in the midsole, bringing racing technology to a training shoe.
Olympic Champion Praises ADIZERO
Reigning Olympic Champion and three-time World Record holder Peres Jepchirchir commented about the Adizero shoe.
“My training and racing schedule is always changing, in terms of distance, intensity, and purpose. That is why it is crucial for me to have a different shoe for each aspect of my running – from daily training runs, to tempo runs and championship races. The Adizero franchise provides me with a great shoe for every occasion,” he said.
The new colorways are available globally via the adidas app, online, and in-store, retailing from P6,000 to P16,000.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local running events. For him running is simple "you take one foot in front of another and repeat the process over and over again." You can catch him running in CCP and the Quirino Grandstand. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.