adidas PH Relaunches Two Parkade BGC Store as”Home of Sport”
adidas Philippines has relaunched its Two Parkade store in Bonifacio Global City las November 24. This marks the introduction of the first-ever Home of Sport concept in Metro Manila. Located in the heart of Taguig, the store’s relaunch is a significant event in the local sports community.
Home of Sport: Upgraded and Expanded Facility
The Two Parkade adidas store has undergone an extensive upgrade, expanding its space to 740 square meters. It now features comprehensive sections dedicated to Performance and Originals, offering a wide range of products.
“As we celebrate the relaunch, we are excited to bring Filipinos together and inspire them to elevate their athletic potential. With new additions like the adidas Run Lab and the City Lab, we are not just opening a store; we are creating a dynamic space that fosters individuality and community spirit,” says Jen Dacasin, Senior Manager for Brand Activation.
adidas Run Lab
A highlight of the adidas Home of Sport BGC is the adidas Run Lab, the country’s first. This facility is designed to support the growing running community, offering services to help runners of all levels assess their running style and find the best-fitting shoes.
Services Offered at adidas Run Lab
Runners can book appointments at the adidas Run Lab through an online scheduling system. During their visit, they will receive recommendations on adidas running shoes based on their running profile. For adiClub members (Level 3 and higher) or adidas Running app Silver or Gold members, a comprehensive report with in-depth metrics is provided.
The adidas Run Lab also serves as the new headquarters for adidas Runners Manila, a community that has grown significantly since its establishment in August 2017.
Celebrating Local Creativity with City Lab
The City Lab, an expanded customization area in the adidas Home of Sport BGC, allows the personalization of adidas products with hyperlocal pins, celebrating the diversity of Bonifacio Global City.
The adidas Run Lab also features a pop-up shop of the Kapitolyo coffee destination, 1C Coffee. This includes store-exclusive beverages like Popcorn Oat Latte and Fruitspresso. adiClub members enjoy discounts on all beverages at the 1C Coffee pop-up, which is open on selected days. They are open from 8 AM to 7 PM during Tuesdays, Thursdays, and the weekends.
How to Join the Growing adidas Community?
adidas invites everyone to experience the best of the brand’s products at the Home of Sport store at 30th St Cor 7th Ave, Taguig. For more details, follow adidas on Instagram and Facebook, and download the adidas App to be updated on adidas’ latest offerings.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local running events. For him running is simple "you take one foot in front of another and repeat the process over and over again." You can catch him running in CCP and the Quirino Grandstand. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.