ASICS Festival Mall Flagship Store Opens in Muntinlupa
ASICS opened its largest store in Southern Metro Manila on September 19, 2025, at Festival Mall in Muntinlupa. The flagship launch, held with SONAK Retail Group, brought together city officials, brand leaders, and the local running community.
Muntinlupa City Mayor Ruffy Biazon, SONAK CEO Kabir Buxani, and Filinvest executives headed the ribbon-cutting ceremony. ASICS also introduced its newest products and wellness-focused activities. A large crowd of runners, fitness enthusiasts, and community members joined the event.
“Festival Mall is a hub for families and active lifestyles, making it the ideal home for our first flagship store in the South,” said Buxani.
Launch of ASICS Running Club Festival Mall
The store opening also marked the start of the ASICS Running Club Festival Mall. Coaches and pacers led a 5-kilometer community run around the Filinvest area to kick off weekly activities. The club will continue to host group runs and coaching sessions tailored to various fitness levels. Schedules will be shared on ASICS’ social media channels and the ARC Facebook group.
Store Information
- Location: Upper Ground Floor, Festival Mall, Alabang, Muntinlupa City
- Updates: Follow @ASICSPH on Instagram and ASICS Philippines on Facebook
META: Time: Trials Philippines
ASICS invites runners to join the META: Time: Trials Philippines, scheduled on October 19, 2025, in Vermosa, Cavite. The event challenges participants to test their fastest times against the clock. Registration is available online and through ASICS’ official platforms.
About ASICS
Founded in 1949 by Kihachiro Onitsuka, ASICS is a global leader in running footwear, sports apparel, and accessories. The brand name comes from the Latin phrase Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body.”
About SONAK Retail Group
SONAK Retail Group operates across retail, real estate, hospitality, and distribution in the Asia-Pacific region. In the Philippines, it represents brands including Onitsuka Tiger, ASICS, Molten, Mikasa, and Mueller. The group focuses on sustainable growth and customer-focused retail experiences.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.